About Us

Noomi

Noomi showcases the beauty of Middle Eastern culture

Noomi began as a vision—born from a deep desire to see the beauty of the Middle East represented authentically across the world. In 2018, that vision became a reality, with a mission to celebrate and showcase the rich heritage, culture, and artistry of the region.

Every Noomi product is thoughtfully designed to capture uniqueness while delivering an empowering message. At its core, Noomi is more than just a brand—it’s a movement dedicated to uplifting the community, fostering cultural pride, and giving back. Our goal has always been to highlight the beauty of our heritage, bring people together, and support the region we call home.

The Meaning the Name "Noomi"

Noomi was inspired by the founder, Nadia’s, mother—whose nickname is Noomi. "She is my greatest inspiration, my motivation, and my unwavering support system. She always reminded me to slow down, appreciate life, and take in the beauty around me. That’s exactly what Noomi represents—a celebration of Middle Eastern heritage, offering people a touch of home."

Noomi also plays on the phrase "new me," symbolizing the transformative power of fashion and self-expression—because what you wear should reflect who you are and who you aspire to be.